Book a free no obligation farm review

Learn why we call our approach Performance Agronomy™ with a free one-on-one session with your local agronomist. We’ve forged a reputation for having the most technically astute agronomy field staff across the pastoral retail sector, achieving extraordinary yield results for winter-feed crops, including frequently winning yield competitions across regions.

Your free no obligation farm review includes:

  • One-on-one time with your local agronomist
  • Analysis of your farm’s unique climate and environmental constraints, and historical trends
  • Evaluate and calculate which crops work best for your farm system
  • Discuss what success looks like for you
  • Advise on specific solutions and sowing times to maximise chances of success
  • Plan for and secure the right inputs before any further price rises.
  • Morning or afternoon tea on us!
Book your farm review


Patrick Davis

Company Director/Chief Executive Officer

Patrick completed his Bachelor of Agricultural Science at Lincoln University in 2011 and he’s has been building on his now extensive experience ever since. Coming from a farming family, he’s grown up knowing how a successful operation is run. And as one of the early supporters of fodder beet he has introduced several innovations that are now industry practice. Passionate about his core role at Catalyst, Patrick works to execute the strategic plan of the company while maintaining an active relationship with several key clients.

Lance Bellew

Chief Financial Officer

After spending 13 years in the telecommunications industry, Lance joined Wholesale Seeds in 2017. Having studied a Bachelor of Commerce in Accounting and Finance at the University of Canterbury, he brings with him broad skills in financial management, strategy and commercial operation. Based in our Ashburton office, Lance is responsible for the finances of the company, developing information systems and working alongside the management team on long term goals and strategy.

Jonathan Kennedy

Commerical Manager

After taking a break away from the agriculture industry, Jonathan has come back to his home town with his family. He brings a wealth of leadership and team building experience from his 14 years in the aviation industry. Combine this with 13 years as a production Agronomist, he owns the role of commercial manager leading the Agronomy team and overseeing the entire business' commercial reporting and chemical procurement.

Tristan Arps

Site Operations Manager

Tristan started with Wholesale Seeds in 2016 and quickly rose through the ranks to be appointed Site Operations Manager in 2018. Bringing with him years of experience in the grain & seed industry, Tristan is responsible for all areas of our Ashburton based seed mixing & warehouse operations. Tristan also works with the management team to come up with and implement ways to drive operational excellence throughout the business.

Bridget McFadden

SureYield™ Co-ordinator

A graduate from Lincoln University, Bridget studied Agricultural Science for four years before being becoming one of our Junior Agronomists. After her initial tutelage under James Smith in Central Otago, Bridget now works closely with Patrick Davis to execute the Sure Yield fixed price agronomy programme.

Derek Thelning

Fertiliser Category Manager/Senior Agronomist - North Canterbury

Derek is a Bachelor of Agricultural Science graduate from Lincoln University. He brings to the company a wealth of knowledge in fertiliser having worked in this industry for the past five years. Derek is based out of Christchurch where he resides with his family.

Jamie Ward

Agrichemical Catergory Manager/Senior Agronomist - Mid Canterbury

Originally completing his Diploma in Farm Management at Lincoln University, Jamie now has over a decade’s experience in the agriculture industry. A successful farmer in his own right, Jamie’s knowledge ranging from agricultural contracting to farm management is invaluable to our clients as he is able to relate to farmers and draw on his own experience. Someone who is passionate about our industry, Jamie is excited to watch it grow and become fairer for farmers as he passes on his knowledge and unique insight.

Mellory Watson

Agronomist - Mid Canterbury

Mellory grew up on a large arable farming operation in Chertsey, Mid Canterbury and has a passion for all things agriculture. A Lincoln graduate, having completed an Agricultural Science degree with an outstanding academic record, Mellory fills a key role in extension agronomy and advising a number of clients in Mid Canterbury.

Wouter Myburgh

Seed Procurement Manager

After completing his studies in Agronomy at Stellenbosch University in South Africa, Wouter has over 10 years experience in agronomy, including nine as an agronomist in South Africa specialising in arable and vegetable crops. Wouter enjoys the diversity of his role – from desk to paddock, and the satisfaction that comes from seeing a crop through from planting to harvest. Wouter and his young family immigrated to NZ in August 2019. They love the outdoors and are all enjoying travelling to different parts of their new home country and look forward to the many beautiful places they are yet to see.

Holly Mallinson

Junior Sales Agronomist - Mid Canterbury

Always bright and bubbly, Holly has enjoyed the relationship side of farming since her childhood; her parents are farmers and shearing contractors and she always enjoyed networking with their suppliers and clients, alike. At university, she excelled in plant science and plant protection, so she's looking forward to bringing all her skills together in the new role at Catalyst. Holly is looking forward to surrounding herself with a great team, to building on her knowledge and seeing firsthand how agronomy theory is applied in the paddock.

Ben Everett

Junior Sales Agronomist - North & Mid Canterbury

Ben is a graduate of B. Ag Sci with Honours from Lincoln University, and grew up on a deer farm in South Canterbury. He is passionate about helping farmers with their own unique set of challenges and achieving their goals. He looks forward to gaining more experience with guidance from a mentor agronomist and putting his skills to practical use.

We're in it with you from the ground up

Every day, we work closely with farmers and farm managers to grow crops that deliver great commercial results. We’re side by side with them in the field delivering tailored agronomy advice on the correct seed variety, planting methods, fertilisers and chemical controls.